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03 Introduction to CI

Logo

Logo

Symbols of Hyundai Sungwoo Solite dynamically expressed the unlimited progresses and possibilities of the company by symbolizing specialized company.
It symbolically expresses emotional fulfillment of our customers on the basis of the spirit of challenge and competent personnel-oriented management, which are the management philosophies of the company, with the circular shape illustrating the dynamic and rapidly changing enterprising corporate image.

Grid system

Logo

  • Since the symbol mark is the representative visual expression that symbolizes Hyundai Sungwoo Solite, it must be accurately manufactured and used in accordance with the regulations on the proportions of the Grid System stipulated in this section.
  • Use of the sizes of the symbol marks of less than 7mm presented in the regulations on the minimum size shall be refrained since the minimum explicitness needs to be secured.

    7mm

Color scheme

Logo

  • Since the exclusive colors are an important means of differentiation, it is important to continuously and accurately use the designated colors with uniformity.
  • For the colors applied, spot colors shall be used in principle and can be printed in 4-color process in accordance with the media to be used (newspaper and magazines, etc.).
    • PANTONE PROCESS BLUE C / PROCESS COLOR : C100%+M10%
    • PANTONE 2727C / PROCESS COLOR : C100% M69%
    • PATONE COOL GRAY 4C / PROCESS COLOR : K27%

Logo type

Korean

  • Logo

    Korean in horizontal direction

  • 현대성우쏠라이트

    Korean in vertical direction

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English

  • Logo

    English in horizontal direction

  • Logo

    English in vertical direction

Arbitrary modification and use of the contents of this CI is strictly prohibited.

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